✦ AI-personalized · runs on your Mac · one-time license

AI-personalized cold outreach, without the $1,200 / year SaaS bill.

The Outreach Kit finds local-business leads, then uses AI to write a personalized opening line for each one — grounded in real facts from their own website, never made up. Drafts land in your Gmail for review. Works for any vertical: restaurants, law firms, dental, real estate, fitness, breweries, boutiques. It's a B2B tool — you reach local businesses, not individual consumers. Runs on your computer. No monthly fee, no per-seat pricing.

Buy — $399 (founding price) ▶ Watch 3-min demo

One-time payment · Stripe checkout · instant download · bring your own AI key (or skip it)

localhost:3001 — The Outreach Kit dashboard

The Outreach Kit

Lead research & Gmail drafts

Draft mode 4 / 50 drafts·24h Gmail: [email protected]

Venue name…

City

Any

Status

approved

Email type

Any

Min score

Sort

Score

12 leads · 3 selected

Export CSV Bulk-draft approved

Venue	City	Category	Primary email	Score	Status
Monarch Coffee monarchcoffee.com	Carlsbad	coffee_shop	[email protected] OWNER · CONF 90	99	drafted last: draft	Open →
Dr. Reyes Family Dental reyesdentalcare.com	Encinitas	dental_office	[email protected] GENERAL · CONF 75	96	approved	Open →
North Park Yoga npyoga.com	Vista	yoga_studio	[email protected] INFO · CONF 70	91	approved	Open →
Gulden Realty guldenrealty.com	San Marcos	real_estate	[email protected] GENERAL · CONF 75	88	drafted	Open →
Ivy Boutique ivyboutique.com	Solana Beach	boutique	[email protected] GENERAL · CONF 70	85	new	Open →
Apex Fitness Studios apexfit.com	Del Mar	fitness_studio	[email protected] GENERAL · CONF 65	68	sent	Open →

Outreach Kit v1.0 · drafts only by default · respects robots.txt · suppression honored Showing 6 of 12

What it is

A complete cold-outreach pipeline. Yours forever.

It's a Mac app — install it in two minutes, no terminal or servers. It finds business emails from Google Maps and their websites, scores and dedupes leads, drafts personalized Gmail emails with CAN-SPAM compliant footers, and trickles them out through a jittered outbox so you don't burn your sender reputation. Works for any local-business vertical — bring your own list of cities and categories.

Discover

Pull venue lists from Google Places (with your own API key) or import a CSV. Visits each official site, respects robots.txt, extracts emails from contact pages.

Score & review

0–100 fit score per venue based on category, location, community signals, and email quality. Approve or reject from a dashboard built for fast triage.

Draft & send

Bulk-create Gmail drafts (default safe mode) or queue real sends with 3–8 minute jittered delays. Suppression list honored at queue time and at dispatch time.

✦ AI personalization

Every email opens with a line the AI actually researched.

Generic "Hi, I came across your business" cold emails get ignored. The Outreach Kit reads each venue's own website, pulls the real signals — live music, a new patio, "family-owned since 1998," a weekend maker market — and an AI writes one warm, specific opening line per lead.

✓Grounded, never invented. The model is given only facts found on the site, and is told to say nothing rather than fabricate. If there's nothing solid, it falls back to a clean templated line.
✓Bring your own key. Plug in your own OpenAI, Anthropic, or free Google Gemini key. You pay your provider directly — usually a fraction of a cent per lead, or $0 on Gemini's free tier — with no markup or middleman.
✓Your data stays yours. The only AI call goes straight from your machine to the provider you chose. Nothing routes through us; there's no server collecting your leads.
✓Totally optional. No key? Personalization still works with built-in heuristics. The AI is an upgrade, not a dependency.

Without AI — generic

"Hi there, I came across your business while looking for places in the area and wanted to reach out…"

↓

✦ With AI — researched from their site

"Hi Maria — I saw The Lark just started hosting Thursday singer-songwriter nights, and that community-first vibe is exactly why I'm reaching out…"

Generated from a real signal the crawler found on thelark.example — not a made-up detail.

What's in the box

Everything wired up. Tested. Documented.

✦ AI personalization

Optional OpenAI/Anthropic personalization from real site signals. Your key, grounded prompt, heuristic fallback. Off by default.

Google Places integration

Round-robin across cities + categories. Per-query rate limit. Your API key, your cost ceiling.

Cheerio site crawler

Visits official venue sites, respects robots.txt, caps at 8 pages per site. Handles redirects + dedup.

Email classifier

Owner / manager / events / general / info. Rejects noreply@, file-extension TLDs, JS-code lookalikes.

Personalization engine

Adds a sourced observation paragraph only when the site shows a real community signal. Never invents.

Gmail via App Password (no Google project)

Paste your Gmail address + a 16-char App Password — no OAuth flow, no Google Cloud project. Sends over SMTP, saves drafts over IMAP. Revoke anytime from your Google account.

CAN-SPAM ready

Postal-address footer + unsubscribe line baked into the seeded template. Setup wizard captures both.

Jittered outbox

3–8 min random gaps between sends. Cancel one or all queued at any time. Survives a crash.

Suppression list

Blocked at queue time AND at dispatch time. Bulk-add from the leads page. Reasons tracked.

React + Tailwind dashboard

Filters, bulk select, HTML preview iframe, live discovery progress, settings forms with add/remove rows (no JSON editing).

SQLite at rest

No external database. WAL mode. Backups are cp. Migrations idempotent on boot.

Your data stays on your Mac

Everything runs locally in a native app — no servers, no cloud account. Your leads and Gmail tokens never leave your computer.

107 tests, 0 prod vulnerabilities

Vitest covers templates, scoring, dedupe, SSRF guard, suppression, Gmail draft mock, more.

See it work

The whole loop in 6 frames

Auto-plays. Hover to pause, click a dot to jump to that step.

1 / 6 Browse + filter leads

Tip: hover to pause

localhost:3001 — The Outreach Kit

The Outreach Kit

Draft mode 4 / 50 drafts·24h Gmail connected

Venue name…

City

Any

Status

approved

Email type

Any

Min score

Sort

Score

12 leads

Export CSV Bulk-draft approved

Venue	City	Category	Primary email	Score	Status
Monarch Coffee monarchcoffee.com	Carlsbad	coffee_shop	[email protected] OWNER · CONF 90	99	approved	Open →
Dr. Reyes Family Dental reyesdentalcare.com	Encinitas	dental_office	[email protected] GENERAL · CONF 75	96	approved	Open →
North Park Yoga npyoga.com	Vista	yoga_studio	[email protected] INFO · CONF 70	91	approved	Open →
Gulden Realty guldenrealty.com	San Marcos	real_estate	[email protected] GENERAL · CONF 75	88	approved	Open →
Ivy Boutique ivyboutique.com	Solana Beach	boutique	[email protected] GENERAL · CONF 70	85	approved	Open →

Start a discovery run

Provider

Google Places

Cities

Carlsbad, Encinitas, Vista

Limit

Recent runs

ID	Provider	Status	Progress	Saved
#4	google_places	running	3/6 Carlsbad × cafe	7	Stop Logs →
#3	google_places	completed	25 venues seen	14	Logs →

Venue name…

Status

approved

Min score

Has email

Yes

5 leads selected clear

Approve Reject Suppress emails Delete

Venue	City	Score	Status
Monarch Coffee	Carlsbad	99	approved
Dr. Reyes Family Dental	Encinitas	96	approved
North Park Yoga	Vista	91	approved
Gulden Realty	San Marcos	88	approved
Ivy Boutique	Solana Beach	85	approved

✓ Created 5 Gmail drafts. Open Gmail to review them.

Target cities

City	State	Priority
Carlsbad	CA	1	Remove
Encinitas	CA	1	Remove
Vista	CA	2	Remove

+ Add citySave cities

Negative keywords (chain blocklist)

starbucks × dunkin × peet's × subway × mcdonalds × chipotle × panera × jamba ×

e.g. starbucks

+ Add

Pricing

One-time. Yours forever. No subscriptions.

Pay once. Own your copy. Run it forever on your own Mac — no monthly fee, no per-seat, ever.

Founding price · going up

Outreach Kit

$399 $999 one-time

Founding launch price — locked in for early buyers and rising to $999 after launch. Today's price is the lowest it will ever be — lock in $399 now. Yours forever: no monthly fee, no per-seat, no per-email cost.

✓ Universal macOS app — native on Apple Silicon & Intel, installs in 2 minutes
✓ Instant download the moment you pay
✓ AI-personalized opening lines — bring your own key
✓ Automated follow-up sequences — bumps until they reply, stops when they do
✓ Built-in email verification — skips bad addresses so you don't bounce
✓ 30 local-business verticals pre-seeded
✓ Jittered outbox + inbox rotation protect your sender reputation
✓ Your leads + Gmail tokens never leave your Mac
✓ Use it for unlimited clients, no royalties
— Sold as-is, no support contract (email best-effort)

Buy — $399 (founding price)

Stripe checkout. Your download link is emailed the moment payment clears. Because it's an instant digital download, all sales are final.

Want us to set it up with you? Add a 30-minute setup call — $50

Hop on a call and we'll get the kit installed and configured on your device — Gmail, keys, your first campaign. Optional add-on.

Add a 30-min setup call →

What happens after you click Buy

Stripe-hosted checkout (opens in a new tab). Enter card, pay $399 USD (founding price).
Receipt arrives in your inbox immediately.
A second email with your download link lands seconds later — and the same link is shown on the confirmation page.
Download the app, drag it to Applications, and the built-in wizard walks you through Gmail + sender setup.

Payment is processed by Stripe. We never see your card details. Because it's an instant digital download, all sales are final.

Who buys this

Built for three kinds of buyer

🏢

Marketing agencies serving local businesses

You do cold outreach for dentists, law firms, real estate offices, restaurants — any vertical with a local footprint. Apollo is $588/seat/year. This pays for itself the first month.

🚀

Founders & sales teams doing their own outreach

You'd rather spend an hour a week sending sharp, personalized cold emails than $1,200/yr on a seat-based tool. Run it yourself, keep your data, pay once.

📍

Solo consultants & fractional CMOs

You run lead-gen for a handful of clients in different industries. Running it yourself means no per-client SaaS cost. One extra client per quarter = 4× ROI.

Who's behind it

Built by one person tired of paying rent to send cold emails

I'm Zach — a solo founder, not a company. I run my own cold outreach, and I was bleeding $100–200 a month on per-seat tools just to find leads and personalize emails, with all my data sitting on someone else's servers. It bugged me enough to build the alternative.

So I made the thing I actually wanted: a Mac app you buy once that finds your leads, writes a real personalized opener from each prospect's own website, and drafts everything straight into your Gmail — running entirely on your machine. No subscription, no per-seat, no data leaving your laptop. I use it every day myself.

Because it's just me, two things are true: it's priced honestly, and when you email [email protected], you get me — not a ticket queue. If it'd help your outreach, I'd genuinely love for you to have it.

— Zach, founder

FAQ

The honest answers

What exactly do I get? ▼

A native macOS app — a .dmg you download, drag into Applications, and run. It includes the full dashboard, the discovery → AI-personalized drafting → jittered-outbox pipeline, 30 pre-seeded local-business verticals, and optional AI personalization with your own OpenAI, Anthropic, or free Google Gemini key. No terminal, no Node, no servers to manage.

Is this SaaS? Will you charge me monthly? ▼

No. It's a one-time app license. You pay once, you own it, it runs on your own Mac forever. No subscription. No phone-home. No telemetry.

What does "no support" mean exactly? ▼

You're buying the app as-is. If you hit something that looks like a real bug in the first 30 days, you can email me and I'll usually respond within a few days, but it's not contractual. If you need hands-on setup help, ask before buying and I'll quote you separately as a one-off consulting engagement.

What are the running costs after I buy? ▼

The app itself: $0 ongoing — it runs on your Mac, nothing to host.
Google Places API: ~$0.032 per text-search call. Budget $5–$20/mo at typical use.
Gmail: no per-message cost. Free Gmail caps at ~500 sends/day; Google Workspace allows up to 2,000/day.
Domain (for your "from" address): $12/yr.

Total typical run cost: under $30/month for most agencies.

Does it run on Apple Silicon (M1/M2/M3)? ▼

Yes — natively. The app ships as a universal build, so it runs at full native speed on both Apple-Silicon (M1/M2/M3/M4) and Intel Macs. No Rosetta, no compatibility mode — just open it. Requires macOS 11 or newer.

Is this legal? CAN-SPAM, GDPR, etc.? ▼

The seeded template includes the postal address + unsubscribe line CAN-SPAM requires. Suppression list is honored at queue time and dispatch time. But you're the one sending the email, so you're responsible for legal compliance in your jurisdiction. We don't provide legal advice — please consult a lawyer if you're sending to EU or California recipients.

How does delivery work after I pay? ▼

Stripe receipt arrives instantly, and a second email with your download link lands seconds later. You can also download straight from the confirmation page. No waiting, no back-and-forth — and you can re-send the link to yourself anytime from your order page.

Refunds? ▼

Because it's an instant digital download, all sales are final. If you want to evaluate before buying, watch the 3-min demo above and email me with any specific question. Happy to do a 15-min Zoom for serious buyers.

AI-personalized cold outreach, without the $1,200 / year SaaS bill.

A complete cold-outreach pipeline. Yours forever.

Discover

Score & review

Draft & send

Every email opens with a line the AI actually researched.

Everything wired up. Tested. Documented.

✦ AI personalization

Google Places integration

Cheerio site crawler

Email classifier

Personalization engine

Gmail via App Password (no Google project)

CAN-SPAM ready

Jittered outbox

Suppression list

React + Tailwind dashboard

SQLite at rest

Your data stays on your Mac

107 tests, 0 prod vulnerabilities

The whole loop in 6 frames

Start a discovery run

Target cities

Negative keywords (chain blocklist)

Don't take my word for it — watch it work on your leads.

One-time. Yours forever. No subscriptions.

Outreach Kit

Built for three kinds of buyer

Marketing agencies serving local businesses

Founders & sales teams doing their own outreach

Solo consultants & fractional CMOs

Built by one person tired of paying rent to send cold emails

The honest answers

Stop renting outreach. Own it.